Online Marketing Executive - SEO & PPC & SMM @ Sundance Technology Pvt Ltd

Experience: 2 - 7 Years

Location:

Chennai

Compensation: Rupees 3,50,000 - 5,00,000

Education: UG - Any Graduate - Any Specialization,Graduation Not Required PG - Any PG Course - Any Specialization,Post Graduation Not Required

Industry Type: Hotels/ Restaurants/Airlines/Travel

Role: Mktg Mgr

Functional Area: Marketing, Advertising, MR, PR

Job Description

Social Media Marketing
 

• Has a strong understanding of social networking and social media marketing.
• Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
• Is familiar with blogging, social media efficiency tools ( such as tweet later ), and is active on at least one social media profile site.
• Manage social media properties ( Facebook, MySpace, Twitter, etc. ), including daily monitoring, posting, and content development.
• Coordinate and implement social media marketing communication projects with responsibilities that include social media advertising and creating brand awareness online.
• Generate Sales thru Social Media Platforms
• Is extremely social & creative.
• Has strong writing skills.
• Initiate conversation through blogs/forums, twitter and other postings.
• Experience with creating YouTube channels and uploading videos

 
Search Engine Optimization ( SEO )
 

• Keyword Analysis & recommendations
• Sound knowledge in Off Page & On Page Search Engine Optimization Strategies
• Hands on working knowledge in Directory submissions, Article submissions, Social Bookmarking, Forum posting, Blogging & Link building.
• Should have advanced knowledge in optimizing Flash, Ajax etc.
• Competitor Analysis
• Revision of descriptions, tags and content to suit user activity
• Explore new online resources for generating back links.

 
Pay Per Click Management ( PPC )
 

• Responsible for managing PPC Campaigns. Setting up, managing & tracking campaigns effectively in terms of budget, conversions, keywords research and tagging, A/B testing, biding efforts on Google Adwords & Bing.
• Manage and track campaigns.
• General Responsibilities
• Will be responsible for coordinating various online marketing initiatives running across various platforms.
• Excellent Analytical skills
• Expert in web 2.0 technique
• Track visitors trends and take action ( website revisions, usability etc. ) accordingly
• Identifying market gaps and taking appropriate action to tap them
• Analyzing and keeping a track of competitor activities
• Assisting in the plan and implementing the launch of new campaigns
• Interacting and coordinating with the designers to make websites, marketing material etc.

 

Keywords: search engine optimization, seo, ppc, social media marketing, pay per click, google adwords, PPC, SMM, Online Marketing Executive

Desired Candidate Profile

Pre-requisites/Key characteristics and skills required:

• Excellent written and verbal communication skills
• Knowledge of search engine optimization
• Curiosity, ambition, creativity and willingness to work in a fast-pace environment
• Strong computer skills: MS Office, Word, Excel , PowerPoint
• Excellent analytical skills

Company Profile

Sundance Technologies is a Travel BPO (Business Process Outsourcing) and Order Fulfillment provider to the travel industry. Our Parent company "Connextions Group Inc" & Sundance Technologies are dedicated to harnessing the future of Online and Traditional travel for our customers, partners and brands.

Contact Details

Company Name: Sundance Technology Pvt Ltd

Website: Not Mentioned

Address: sundance Technology Pvt Ltd
7th FloorPM Towers
Greams Road
CHENNAI,Tamilnadu,India 600006